����Vlog

Being able to use and guide people to relevant content has saved an immeasurable amount of employee time, energy and bandwidth.

Logan Wikoff

Training Associate, Mariner Wealth Advisors

The challenge

How to train a dispersed and growing team on new technology like Salesforce while maintaining productivity and reducing the burden on support?

The outcome

����Vlog gives Mariner Wealth Advisors a flexible, scalable, modern approach to digital training that combines adoption and enablement to empower employees with answers at their fingertips.

Investing in digital transformation means investing in training

Before implementing ����Vlog, there was, “no formal or standardized training in place for new hires. We also needed a solution in support of a major initiative – migrating users in ten offices (spread across the US) onto Salesforce but lacked documentation and what we did have was scattered,” said Logan Wikoff, Training Associate, at Mariner Wealth Advisors .

Companies across the Financial Services sector suffer from these challenges. With growth comes the expectation to improve operational efficiency, time-to-market, introduce new product streams and more, all while meeting customer expectations.

Yet, for all of the digital transformation goals, employees are still expected to learn 2020 technologies while being trained using the same technology that existed a decade ago.

Mariner Wealth Advisors recognized that successfully introducing new technology meant they needed a modern solution that could keep up with today’s rapidly changing work environments and their rapid rate of growth.

We knew we needed a learning and training infrastructure that would allow us to scale without putting a heavy burden on support. It needed to be both easy for admins to create and manage content AND easy for our employees to consume. It had to be accessible across applications, wherever our team was working and flexible enough to evolve as our business needs evolve.

Logan Wikoff

Training Associate, Mariner Wealth Advisors

����Vlog for ease of use, flexibility, insight and support

For Mariner Wealth Advisors, ����Vlog checked off all the boxes.

“����Vlog was the only solution that would allow us to easily support frequent changes (and the training that comes with those changes) without slowing us down. Other vendors (including WhatFix and WalkMe) would have required a lot of initial programming and general maintenance on our part to ensure workflows would not break regularly for users,” said Logan.

Since implementing, the Mariner Wealth Advisor team has been able to:

• Provide training support and system-wide adoption for Salesforce
• Eliminate repetitive questions by making training and resources instantly accessible, at their employee’s fingertips
• Foster a “self-service” mindset where team members can easily search and find answers themselves
• Create consistency in training, where everyone has the same understanding of how our system works and the underlying processes
• Consolidate knowledge and documentation not only for Salesforce but for tools across the Mariner tech stack

From the start, ����Vlog was willing and able to support us in any way they could. They helped get our content plan together and provided guidance to ensure it was helpful and useful to our users. This support has been non-stop, even now post roll-out.

Logan Wikoff

Training Associate, Mariner Wealth Advisors

Saving an immeasurable amount of time with ����Vlog
No more, “where is that resource?”

No more, “how do I do that?”

No more, “what’s the process for…?”

"Being able to use and guide people to relevant content has saved an immeasurable amount of employee time, energy and bandwidth. I’d highly recommend ����Vlog to anyone looking for a super flexible learning tool that is user-friendly, coupled with a great support and service team (and two awesome female founders).

The team is always receptive to feedback and suggestions, whether that’s for a new feature or just minor interface suggestions. The partnership is also worthy to note. I don’t feel like just another “client”; seeing how the team has gone above and beyond to make sure ����Vlog is a success at Mariner Wealth Advisors speaks volumes and I love the transparency and candidness I feel from both their end and ours."

Logan Wikoff

Training Associate, Mariner Wealth Advisors

Scaling training and technology adoption with ����Vlog across their entire tech stack

While the initial goal was to help onboard and train employees on Salesforce, Mariner Wealth Advisors is expanding to actively build out content for Orion, their Portfolio Management System, and are also partnering with HR to develop content for ADP to support all employees during open-enrollment, when requesting time-off, and more.

“In any opportunity we can, we’re looking to expand and direct folks to ����Vlog where they can reference and share content that addresses their questions, outlines processes, etc. It’s all about continuing to foster the self-service mindset and further user adoption across the organization,” said Logan.

Chat with us to learn how you can enable and empower your team with ����Vlog today!